Our Philosophy

How we started


For over 20 years, Heidi had a passion for breeding and showing her dogs. Heidi also grew up continually learning from her Naturopathic father, the power of natural medicines. Suffice to say it was inevitable that both of her interests should combine eventually and thus the Inner Winner Brand was founded and has been operating and constantly growing since 1997.


Herbs and Formulas

Inner Winner is proud to say we are the only supplier of dog food additives and supplements on the market today which can actually boast that every formula being produced, has been created by our founder and made from 100% natural ingredients. No Artificial fillers or colouring.

Our product range is varied and unique and each and every formula is designed specifically to target common deficiencies in your dog’s health.


Our Vision

To help your dog have a healthier and happier life through maintaining a diet of natural foods balanced with playful exercise.

We promise to continually research to improve and grow our product range so that your dog can live the best life possible.


© 2018 Freelance Pet Rep

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